Social Media Executive - Food and Beverage

Comprising of The First Group’s award-winning hotels and restaurants, The First Collection is an innovative lifestyle brand offering exciting hospitality services and unforgettable dining experiences.

The First Collection’s portfolio of five operational hotels are renowned for their world-class service and cutting-edge amenities designed to ease guests into their stay. The First Collection at JVC opened in September 2021 and is the first branded and managed hotel under the group. Grand Heights Hotel Apartments, offers comfortable studios and one-bedroom apartments in the heart of the city, and is owned and managed by The First Collection. Bringing to the market a range of franchised properties, the group also manages TRYP by Wyndham Dubai and Wyndham Dubai Marina, which are franchises of the Wyndham Group. While Citadines Metro Central Dubai, offers hotel apartments in a prime location and is a franchise of The Ascott Limited.

The First Collection’s restaurants offer exceptional and original dining experiences that focus on creating unique lifestyle-driven dining concepts with a strong emphasis on quality and affordability. The rapidly growing portfolio of restaurants, cafes and bars features a dynamic mix of homegrown brands and recognised International franchises, including MasterChef, the TV Experience – the world’s first restaurant based on the global TV phenomenon. With an emphasis on social dining, this exciting restaurant portfolio is helping establish the collection of upscale and upper midscale hotels among Dubai’s hottest gastronomic and lifestyle destinations.

With ambitious growth plans in the years ahead , The First Collection will be opening numerous upper scale hotels and a series of dining concepts throughout Dubai.

• Manage social media channels, including Facebook, Instagram and other relevant platforms
• Develop monthly content collection calendar and manage photography bookings with outlets
• Works as part of a team to develop social media monthly content calendars, including scheduling of posts for outlets 
• Proposes new ideas and concepts for social media content 
• Coordination of the Monthly & Quarterly activations between Marketing department and external parties - This includes PRL requests / activation updates and changes    
• Coordinate collaborations and bookings with media and influencer reviews  
• Collaborate with other internal teams (e.g. Digital) to develop and monitor strategic PR & direct marketing initiatives (emailer campaigns)

• Excellent knowledge of social media platforms such as Facebook, Instagram, TikTok.
• Knowledge of analytics tools.
• Excellent communication skills.
• Ability to multitask.
• Excellent time management skills.
• Ability to work as a team.
• Prior experience in social media.
• Prior experience in Food & Beverage - advantage
• Currently lives in Dubai