Senior Paid Media Specialist

Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since our launch in 2005, we have carved a highly successful niche offering unrivalled property investment opportunities in high-growth markets to clients from more than 70 countries worldwide.

We were among the first developers to identify the tremendous potential in providing private investors the opportunity to purchase hotel guestrooms, suites and serviced apartments in our collection of upscale properties located in highly popular locations across Dubai. We back up our success with a list of International Property awards along with strategic partnerships with companies such as Wyndham Hotel group, Millennium Hotels, Emirates Airlines and Jumeirah Hotels and Resorts.

To successful candidates, we offer a diverse progressive corporate working environment with clear growth potential along with award winning sales & marketing tools, a state of the art showroom featuring Dubai’s only virtual helicopter tour and endorsements from a number of international sporting celebrities.

The First Group is hiring a motivated, resourceful performance marketing expert to join our team.

The candidate will work directly with the digital marketing team to strategize, create, and execute campaigns across Google, Meta, Yahoo, Snapchat, Yandex and other DSP platforms.

Applicants should have a strong level of experience hands-on executing Paid Media Campaigns, a demonstrated writing ability, organizational skills, the ability to work both as part of a team and solo, with creativity to spare.

Candidates should hold a degree background in engineering, technology, data analysis, mathematics, or similar degree with a keen interest in digital marketing. Master’s in digital marketing as a plus.

Responsibilities

• Work closely with key stakeholders to understand business objectives
• Create media plans based on business objectives to achieve desired results
• Monitor campaigns daily and ensure they are optimized
• Provide detailed reports and learnings to stakeholders
• Work closely with design and content team to create and execute content in a timely manner
• Work closely with web development teams to ensure tracking is implemented as needed
• Analyze campaign outcome on ad platforms, Google analytics, CRM and using Power BI dashboards
• Manage Metasearch campaigns for hotel brands within The First Group
• Identify new channels of advertising to fulfill business goals

Requirements

• Degree in engineering, mathematics, data or similar
• Minimum 3 years’ experience in Paid Search / Performance Marketing
• Google Analytics certification
• Excellent written and verbal skills
• Solid organizational skills including attention to detail and multi-tasking skills
• Strong propensity to learning new concepts
• Solid understanding of paid media and hands-on experience managing campaigns
• Ability to work in a fast-paced environment
• Spoken and written Arabic is a plus
• Basic understanding of SEO